{"id":4804,"date":"2022-08-11T20:33:09","date_gmt":"2022-08-11T19:33:09","guid":{"rendered":"https:\/\/bleskovenoviny.cz\/?p=4804"},"modified":"2022-08-11T20:33:11","modified_gmt":"2022-08-11T19:33:11","slug":"coca-cola-jiz-potreti-podporuje-prague-pride-festival-znacka-tak-vyjadri-to-co-je-zakotveno-v-jeji-dna-sounalezitost-svoboda-a-respekt-k-ostatnim","status":"publish","type":"post","link":"https:\/\/bleskovenoviny.cz\/?p=4804","title":{"rendered":"Coca-Cola ji\u017e pot\u0159et\u00ed podporuje Prague Pride Festival. Zna\u010dka tak vyj\u00e1d\u0159\u00ed to, co je zakotveno v&nbsp;jej\u00ed DNA \u2013 soun\u00e1le\u017eitost, svoboda a respekt k ostatn\u00edm"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Praha, 5. srpna 2022 \u2013 Praha znovu za\u017e\u00edv\u00e1 unik\u00e1tn\u00ed Prague Pride Festival i s&nbsp;ikonick\u00fdm pr\u016fvodem, kter\u00fd se letos po dvoulet\u00e9 pauze znovu uskute\u010dn\u00ed. Hlavn\u00edm partnerem akce se ji\u017e pot\u0159et\u00ed stala spole\u010dnost Coca-Cola, kter\u00e1 vn\u00edm\u00e1 podporu LGBT+ komunity za naprosto z\u00e1sadn\u00ed, a to jak na lok\u00e1ln\u00ed, tak sv\u011btov\u00e9 \u00farovni. Letos se toti\u017e Coca-Cola stala tak\u00e9 partnerem European Pride. Pro Prague Pride Festival m\u00e1 Coca-Cola dokonce lok\u00e1ln\u00edho ambasadora, kter\u00fdm se stal Adam Pavlov\u010din.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pestr\u00fd program je p\u0159ipraven\u00fd na druh\u00fd srpnov\u00fd t\u00fdden. V&nbsp;pr\u016fb\u011bhu festivalu zavlaje duhov\u00e1 vlajka krom\u011b budovy Nov\u00e9 radnice magistr\u00e1tu tak\u00e9 na hlavn\u00ed budov\u011b spole\u010dnosti Coca\u2011Cola v&nbsp;pra\u017esk\u00fdch Kyj\u00edch. <em>\u201eSm\u011br festivalu Prague Pride se propojuje s&nbsp;na\u0161imi hodnotami. Jsme p\u0159esv\u011bd\u010deni, \u017ee rovnost a diverzita jsou ned\u00edlnou sou\u010d\u00e1st\u00ed svobodn\u00e9ho sv\u011bta, ve kter\u00e9m chceme \u017e\u00edt. Coca-Cola, jako ikonick\u00fd symbol pr\u00e1v\u011b svobody a modern\u00edho p\u0159\u00edstupu, nez\u016fst\u00e1v\u00e1 opod\u00e1l a ji\u017e pot\u0159et\u00ed se aktivn\u011b zapojuje do p\u0159\u00edprav programu leto\u0161n\u00edho Prague Pride Festivalu,\u201c<\/em> \u0159\u00edk\u00e1 <strong>Veronika N\u011bmcov\u00e1, Public Affairs, Communications &amp; Sustainability Manager <\/strong><strong>spole\u010dnosti Coca<\/strong><strong>\u2011<\/strong><strong>Cola \u010cR<\/strong>. Vz\u00e1jemnou spolupr\u00e1ci oce\u0148uje tak\u00e9 <strong>\u0159editel Prague Pride Festivalu Tom\u00e1\u0161 B\u00edl\u00fd<\/strong>.\u201e<em>Dlouhodob\u00e1 a systematick\u00e1 podpora firemn\u00edch partner\u016f je pro festival Prague Pride kl\u00ed\u010dov\u00e1. I proto jsme r\u00e1di, \u017ee je s n\u00e1mi spole\u010dnost Coca-Cola ji\u017e t\u0159et\u00edm rokem a je partnerem, na kter\u00e9ho se m\u016f\u017eeme spolehnout. Letos n\u00e1s \u010dek\u00e1 v\u00edce ne\u017e 150 akc\u00ed v r\u00e1mci celot\u00fddenn\u00edho programu festivalu Prague Pride a v\u011b\u0159\u00edme, \u017ee si z nich vybere opravdu ka\u017ed\u00fd. Vyvrcholen\u00edm festivalu je sobotn\u00ed pr\u016fvod Prahou zakon\u010den\u00fd hudebn\u00edm programem na Letn\u00e9.\u201c<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bleskovenoviny.cz\/wp-content\/uploads\/2022\/08\/Adam-Pavlovcin_ambasador-Prague-Pride.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"840\" src=\"https:\/\/bleskovenoviny.cz\/wp-content\/uploads\/2022\/08\/Adam-Pavlovcin_ambasador-Prague-Pride-840x840.jpg\" alt=\"\" class=\"wp-image-4805\"\/><\/a><figcaption><br><br>Adam Pavlov\u010din_ambasador Prague Pride<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Na vln\u011b udr\u017eitelnosti s&nbsp;Coca-Cola aneb Ka\u017ed\u00e1 plechovka se po\u010d\u00edt\u00e1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a><\/a><a><\/a> Cel\u00fd festival spust\u00ed koncert na St\u0159eleck\u00e9m ostrov\u011b, kde si Coca-Cola p\u0159ipravila chill-out z\u00f3nu. Koup\u00ed Coca-Cola produkt\u016f budou m\u00edt n\u00e1v\u0161t\u011bvn\u00edci mo\u017enost podpo\u0159it festival tak\u00e9 finan\u010dn\u011b. Profit z&nbsp;prodeje v\u011bnuje Coca-Cola pr\u00e1v\u011b Prague Pride Festivalu. Osv\u011b\u017euj\u00edc\u00ed n\u00e1poje nebudou chyb\u011bt ani v&nbsp;duhov\u00e9m pr\u016fvodu, kter\u00fd prob\u011bhne v&nbsp;sobotu 13. srpna. Spole\u010dnost Coca-Cola p\u0159ed pr\u016fvodem zajist\u00ed sampling produkt\u016f, kter\u00fd bude pokra\u010dovat je\u0161t\u011b na Letensk\u00e9 pl\u00e1ni. Nezapomenuteln\u00e9 kulturn\u00ed z\u00e1\u017eitky si pak Coca-Cola pro n\u00e1v\u0161t\u011bvn\u00edky p\u0159ipravila na Letn\u00e9, kde bude m\u00edt velkou stage. Krom\u011b hudby v\u0161ak m\u016f\u017eete na Letn\u00e9 obdivovat tak\u00e9 um\u011bleck\u00e9 d\u00edlo nazvan\u00e9 Pixelata, kter\u00e9 vznikne z&nbsp;pr\u00e1zdn\u00fdch plechovek Coca-Cola. Na jeho fin\u00e1ln\u00ed podob\u011b se m\u016f\u017ee pod\u00edlet ka\u017ed\u00fd<em>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pixelata toti\u017e vznikne nabarven\u00edm a vlo\u017een\u00edm plechovky. <em>\u201eLeto\u0161n\u00ed Prague Pride Festival je v\u00fdjime\u010dn\u00fd, po dvou letech omezen\u00ed se toti\u017e kone\u010dn\u011b uskute\u010dn\u00ed duhov\u00fd pr\u016fvod. Krom\u011b toho jsme nav\u00e1zali spolupr\u00e1ci s\u00a0neziskovou organizac\u00ed Ka\u017ed\u00e1 plechovka se po\u010d\u00edt\u00e1. Na\u0161\u00edm c\u00edlem je nezanechat po n\u00e1s ani jedinou plechovku,\u201c<\/em> komentuje <strong>Dominika Mat\u011bjkov\u00e1, mana\u017eerka projektu ve spole\u010dnosti Coca-Cola \u010cR<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bleskovenoviny.cz\/wp-content\/uploads\/2022\/08\/Chill-out-zona-Coca-Cola-na-Prague-Pride-Festivalu.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"840\" src=\"https:\/\/bleskovenoviny.cz\/wp-content\/uploads\/2022\/08\/Chill-out-zona-Coca-Cola-na-Prague-Pride-Festivalu-840x840.jpg\" alt=\"\" class=\"wp-image-4806\"\/><\/a><figcaption><br><br>Chill out z\u00f3na Coca Cola na Prague Pride Festivalu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Cel\u00fd Prague Pride Festival se letos orientuje tak\u00e9 na udr\u017eitelnost, proto Coca-Cola nav\u00e1zala spolupr\u00e1ci s neziskovou organizac\u00ed Ka\u017ed\u00e1 plechovka se po\u010d\u00edt\u00e1. Ta vy\u0161le do ter\u00e9nu \u201esb\u011bra\u010de\u201c plechovek. \u201e<em>Hlavn\u00edm c\u00edlem na\u0161\u00ed iniciativy Ka\u017ed\u00e1 plechovka se po\u010d\u00edt\u00e1 je podporovat sb\u011br plechovek a recyklaci, a to p\u0159edev\u0161\u00edm v rovin\u011b edukace ve\u0159ejnosti. Nem\u00e9n\u011b d\u016fle\u017eitou sou\u010d\u00e1st\u00ed na\u0161\u00ed pr\u00e1ce je ale i navazovat kontakty a rozv\u00edjet spolupr\u00e1ci s&nbsp;organizacemi s obdobn\u00fdm zam\u011b\u0159en\u00edm, tedy i s&nbsp;v\u00fdrobci n\u00e1poj\u016f. Jsem moc r\u00e1d, \u017ee pro leto\u0161n\u00ed ro\u010dn\u00edk Prague Pride <\/em><em>spolupracujeme pr\u00e1v\u011b s <\/em><em>Coca-Cola, kter\u00e1 je hlavn\u00edm partnerem festivalu a bude b\u011bhem cel\u00e9ho t\u00fddne svoje n\u00e1poje na festivalu distribuovat. N\u00e1\u0161 t\u00fdm vybaven\u00fd speci\u00e1ln\u00edmi batohy pom\u016f\u017ee na m\u00edst\u011b nejen re\u00e1ln\u011b plechovky sb\u00edrat, ale i hrav\u00fdm zp\u016fsobem pomoc\u00ed barevn\u00e9 Pixelaty n\u00e1v\u0161t\u011bvn\u00edky na nekone\u010dnou recyklovatelnost hlin\u00edku a mo\u017enosti t\u0159\u00edd\u011bn\u00ed n\u00e1pojov\u00fdch plechovek v \u010cesk\u00e9 republice upozor\u0148ovat<\/em>,\u201c \u0159\u00edk\u00e1 <strong>p\u0159edseda spolu Ka\u017ed\u00e1 plechovka se po\u010d\u00edt\u00e1 Radek M\u00e1dr.<\/strong> Coca-Cola si pak pro \u00fa\u010dastn\u00edky p\u0159ipravila vratn\u00e9 Prague Pride kel\u00edmky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coca-Cola vyz\u00fdv\u00e1 v\u0161echny, aby se pra\u017esk\u00fdch Prague Pride oslav tak\u00e9 z\u00fa\u010dastnili. P\u0159ij\u010fte vyj\u00e1d\u0159it svou podporu l\u00e1sce ve v\u0161ech podob\u00e1ch a uka\u017ete, \u017ee n\u00e1\u0161 p\u0159\u00edstup k&nbsp;\u017eivotu je svobodomysln\u00fd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Praha, 5. srpna 2022 \u2013 Praha znovu za\u017e\u00edv\u00e1 unik\u00e1tn\u00ed Prague Pride Festival i s&nbsp;ikonick\u00fdm pr\u016fvodem, kter\u00fd se letos po dvoulet\u00e9 pauze znovu uskute\u010dn\u00ed. Hlavn\u00edm partnerem akce se ji\u017e pot\u0159et\u00ed stala spole\u010dnost Coca-Cola, kter\u00e1 vn\u00edm\u00e1 podporu LGBT+ komunity za naprosto z\u00e1sadn\u00ed, a to jak na lok\u00e1ln\u00ed, tak sv\u011btov\u00e9 \u00farovni. Letos se toti\u017e Coca-Cola stala tak\u00e9 partnerem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[278],"tags":[],"class_list":["post-4804","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rady-a-navody"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/bleskovenoviny.cz\/index.php?rest_route=\/wp\/v2\/posts\/4804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bleskovenoviny.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bleskovenoviny.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bleskovenoviny.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bleskovenoviny.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4804"}],"version-history":[{"count":0,"href":"https:\/\/bleskovenoviny.cz\/index.php?rest_route=\/wp\/v2\/posts\/4804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bleskovenoviny.cz\/index.php?rest_route=\/wp\/v2\/media\/4807"}],"wp:attachment":[{"href":"https:\/\/bleskovenoviny.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bleskovenoviny.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bleskovenoviny.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}